Brand Identity Creation

Leading IT Company based in Kolkata offers Graphic Design

Typography
The Image
Colour

Our Process

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Evaluation

We must understand your business from the ground up, including your competitors, target audiences, and the products that are promoted. We design a logo for our customers that will last in the long run and will not need to be changed.

Research

Research is important in designing a logo for a client because we need to know the complexities of the industry before we begin creating a logo. Also, We Analyze the competitors so that we do not repeat their mistakes or have relevance to their logo. We should be aware of the competitor’s advantages and disadvantages.

Sketching

Before the final logo is revealed, plenty of them are sketched. It takes some time because it should be integrated into the brand identity. The final logo is then created digitally on a computer.

Previewing & Delivering

The logo is presented to the client, and then it is provided in raster formats such as PNG, JPEG, and Vector EPS, which can be used on a variety of platforms.

Brand Identity Creation

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Why Do Businesses Need Logos & How to Improve Your Business

Types of Logo

The brand identity is usually represented by a logo. There are many different kinds of logos, but logos are what customers see when they see a brand.

These logos are made up of two to three words or the brand's initials. The logo theme should correspond to the company's mission. To ensure that customers understand what your business is about, a tagline can be added to the logo.

Lettermark Logos

The wordmark logos are simply the name of the company. A good font that is related to the brand should be used. They're ideal for start-up businesses.

Wordmark Logos

Established businesses employ pictorial or graphical logos. It would be difficult for a new company to communicate its messages. Before using a picture logo, do some research because a logo is something that will always be associated with your brand.

Graphic Logos

They are something entirely different from the name of your company. It's entirely based on imagination. Abstract logos show what you want to accomplish with your company. In a nutshell, your company's objectives and ideals.

Abstract Logos

They are unique and are represented by a person or a character for your business. They provide the customers with a warm feeling which keeps them memorable about your brand. Kids are the most attracted to mascot logos. These logos are mainly focused on food products.

Mascot Logos

Combination Logo These logos are made up of both images and words. These logos are simpler to understand in terms of what the company offers. The image and word can be plotted in any direction or stacked one on top of the other. These may be more effective for new businesses looking to establish their brands.

Combination Logos

Text is wrapped within a symbol in these logos. They're the obvious picks for businesses, schools, and even automobiles. The design should be simple. These logos give the impression that they intend to stay in business for a long time.

Emblem Logos